We won Best Not-For-Profit, Charity and Government Campaign at The Drum Awards for our work on ‘It All Adds Up’ with UK Gov, MGOMD and Captify! (And, as you can see, we were pretty happy about it!)
"The "It All Adds Up" campaign, part of the wider ‘Help for Households’ initiative, looked to address the energy crisis and cost of living challenges through innovative digital means. OmniGov leveraged Vyde's conversational creatives to effectively educate and empower consumers to learn about how to reduce their energy usage. Together we designed a bespoke decision tree that highlighted three key actions, offering easily digestible tips to reduce energy bills. Whatever the circumstance, Vyde’s ad was tailored to the individual. This meant UK Gov could deliver personalisation at scale allowing them to reach and influence more of the public on the easiest ways to reduce energy bills. The campaign not only surpassed all performance metrics but provided unique user-initiated insights that were presented back to the Cabinet Office."
If you want to find out a bit more about the campaign and how we educated consumers during the energy crisis, check out the case study here!