AFTER THE AD with our Creative Lead, Tia-Ama
Some of us might still be recovering from Halloween but there’s no rest for the wicked: the 2025 Christmas ad season is upon us! First up, our Creative Lead, Tia-Ama, tells us what they love about Sainsbury's latest festive offering and how they'd add to the campaign...
The rumours are true: the BFG is back for another year! With Aldi’s Kevin the carrot confirmed to return, and Asda taking on The Grinch, it seems that many brands are going for familiar faces (and a hefty dose of nostalgia).
Sainsbury’s have gone for a heartwarming adventure-style story, with the BFG helping a plucky employee defeat a greedy giant and save the day. It’s charming and warm, ending on the tagline ‘Ask Sainsbury’s’. Which makes you think: imagine if you could…
To continue the consumer journey after the ad – and keep the magic going – I’d launch an interactive sequel to the TV spot.
The BFG is a classic character and there’s so much scope for a cool, character-based creative, where consumers ask him for his favourite recipes and snacks from the Sainsbury’s festive range! I’d use our new avatar feature to immerse the audience in a conversational experience with the BFG, spotlighting products shown in the ad and extending the world even further.
It's a really fun feature that would pair well with the BFG's playful energy and keep the magic going even longer. And who wouldn't want that?
