The overarching goal was to drive brand awareness, but also with a strong focus on driving leads to request a demo.
May 17, 2022
This global B2B brand provides the tools for companies to develop, deploy and manage omni-channel enterprise applications. Their overarching goal was to drive brand awareness, but also with a strong focus on driving leads to request a demo.
With a variety of product benefits, the brand was faced with the challenge of conveying the right benefit to the right consumer, without losing sight of other key factors like offers and FAQs.
Our aim was to build a campaign that was memorable and engaging for consumers, while also being concise and easy to navigate.
Starting with a broad opening question, we focused on the 4 core pillars of the software solution, allowing consumers to navigate through the flow. The use of multiple CTA buttons enabled consumers to go straight to the site page, once they’d been directed to the content most relevant to them.
The dynamic capabilities of the format meant we could streamline the range of content consumers were presented with. We exceeded CTR benchmarks, while also driving brand awareness and increasing dwell time.