This pharmaceutical brand wanted to promote the diverse range of their most popular product.

May 17, 2022

The Challenge

This well-known FMCG brand wanted to highlight the diverse range of their most popular mouthwash product and remain front of mind for consumers shopping in-store.

In an extremely saturated market, it was crucial for the brand to reach audiences in a way that was unique and memorable. They wanted to draw together media from their other channels across TV and VOD to create a unified brand presence.

The Strategy

We maintained the brand's well-known image by using existing assets, while also bringing a new and refreshing format that audiences would remember. We structured the opening question like a quiz, knowing from experience that this engages a broader audience pool. Once they interacted, we showcased the brand’s well-known TV ad to captivate users and keep them engaged.

The Results

Combining video with the product selection quiz meant users spent more time exploring the content within the unit, keeping them engaged for longer.


  • Active Attention exceeded target by 130%.
  • A consistently strong dwell time of 23 seconds.
  • Despite a focus on brand awareness, we also saw an uplift of users clicking through to the site, highlighting the value of conversational in driving qualified site visits.

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